Building a business

It’s clear that effective strategy is at the heart of any successful business. Yet despite its obvious importance, there has not been enough targeted discussion on strategic thinking in our industry.

Too often the discussion has trended in one of two directions — either up towards future aspirations and hopes, or drilling down on small, tactical things that can be done today. It’s easy and exciting to discuss five year growth plans.

Likewise, opportunities relating to the day-to-day operation of an agency, like using a new rent payment system, are readily digestible topics.

But rarely does the discussion cover how to link these two topics together, where the aspirations of the principal are matched to an agency’s capabilities and a specific plan for improvement is developed. This is hard work–balancing ambition with pragmatism and purpose.

Helping you achieve that balance is the purpose of these guides.

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